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Men's Brands : Brunello Cucinelli
In classical Greece one single word was used to signify craftsmanship and art: Technè. This is a very interesting fact, since it highlights the deep-running link that binds art to craftsmanship.
This concept lasted until after the Renaissance and is testified by the works of a great humanist artist, critic and scholar, Giorgio Vasari. Art started to be considered as a separate field from technique and craftsmanship as late as in the eighteenth century, with the prevalence of Reason during the Enlightenment.
Today the Brunello Cucinelli company identifies its truest meaning and aesthetic research in manual work and craftsmanship. These are the most authentic expressions of people’s humanity and creativity, and they are essential to us.
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